Branding / Marketing

Branding / Marketing

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When you think about your brand, you really want to think about your entire customer experience… everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. In short, your brand is the way your customer perceives you.
When marketing decisions are made for a particular brand, it’s important to examine the factors associated and consistently craft messaging that supports and enhances this emotional relationship.